Company Background
Founded in 2003, Find It® Games is the quintessential success story in the toy and game industry. What started as an idea at the kitchen table has grown into a brand name with over four million units sold and recognized by the best specialty retailers in the industry!
The Find It® Game is a “Contained Adventure” – a family-friendly treasure hunt in a tall sealed clear tube. The first prototype consisted of small household objects hidden in a pound of birdseed encased in a clear plastic pop bottle. When the concept caught on among friends and family members, founders The Knight Family decided to take the product to the next level. After several focus groups the design was set. The Knights made the early production runs at their kitchen table. They created a business that would one day become a household name for millions.
What began as hand-cut wood ends, drilled, sanded and stained has evolved to engineered, brightly colored plastic end caps, a clear tube and plastic pellets. The objects inside range from everyday items to custom designed shapes and images, depending on the theme of each version. No matter the version – “Original”, “Kids”, “Glitz and Glamour”, “Beach” , etc. – the game is completely sealed and virtually indestructible. There are currently 7 different versions to choose from and more of the way later this year. It is the perfect game for the den, game room, classroom or waiting room. It creates a focused challenge resulting in passing of time and miles when traveling by car, airplane, bus, or other form of transportation.
In 2008, Find It® expanded its distribution to include over 7,000 national retailers, quickly becoming one of the best-selling games in the retailer’s assortment. Find It® continued to grow through additional themes, licenses and even brand-new concepts from well-known inventors. 2009 brought further business expansions with the addition of new and unique products in the game and puzzle category. By the end of 2012, The Knights had launched 15 versions of the Find It® line and 5 additional products to round out the company’s offerings. No small feat for a mom and pop operation! 2013 brought big changes. The Knights stepped back 6 years after licensing manufacturing rights to a different company.
In 2019 and moving forward Bob Knight has taken the helm back as founder and relaunched the well-known and loved Find It® Games brand with gusto. Customers welcomed the relaunch along with the stellar and personal customer service. As of 2023, Find It® Games has played a part in the retail and toy marketplace for 20 years.
Consumers can expect more unique products from Find It® Games in the months and years ahead. Now the next generation (their grandchildren) are excited to offer their ideas of new Find It® themes. Who knows what versions will be in the company’s future! They currently have quite an interesting list.” The Knights are always on the lookout for innovative games and puzzles that fit the values of the company. “We are family oriented,” says Bob, “which means we place a ton of importance on education, family time, and fun. Our core values revolve around quality time with family and friends having fun and creating a wholesome environment. Helping other families experience this is a big part of our vision.”
The Knights look forward to placing the Find It® brand in the hands of current and future generations!